Russell Building Supply needed a commercial that looked like a national spot, but didn’t cost a lot. We took on the challenge and produced four commercials–and we didn’t “short” them on quality. It took about three hours to set up the lighting and another three hours to shoot the commercials. The talent in these commercials were great to work with. We had fun. Also the client had absolutely no changes after watching the commercials for the first time. I like clients like that.